The Team

Master Media's Team

Master Media’s team has an extensive track record in building, operating, and advising on the commercial, technical, and operational aspects of various Media, Broadcast, AV, and Entertainment facilities
We have also successfully established and managed the regional businesses of top international manufacturers and solutions providers.

Hasan R. Sayed Hasan

Managing Director

Hasan R. Sayed Hasan, MD and Founder of Master Media, is an award winning broadcast media executive with 20 years of significant, progressive experience in the Media Production & Broadcasting industry. He is also Chairman of the “Arab High-Definition TV Group”, part of ASBU (Arab States Broadcasting Union).

Before establishing Master Media, Hasan was one of the founders of twofour54°, the Media Zone Authority- Abu Dhabi. At twofour54°, Hasan established and was Head/ Executive Director of “twofour54° intaj”, a large state-of-the-art Broadcasting & Media Production facility. Hasan joined twofour54° early in 2008 and managed the design, building, and then successful launch of its technology infrastructure and services, as well as building its operations, technology and commercial teams. intaj’s client portfolio includes various regional and international players such as Sky News Arabia, CNN International, Endemol, Zodiac Media, Abu Dhabi Sports, Charisma TV, Fox International channels, and many others.

Hasan has been working in the broadcasting industry since 1992, holding senior positions at various TV Broadcasting networks. He has served as Chief Technical Officer of CNBC Arabiya where he expanded the network’s regional operations. Hasan also managed the setup and launch of CNBC Africa, headquartered in Johannesburg- South Africa, with broadcasting centres across the African continent.

In 2007, Hasan oversaw the setup and launch of a large Pakistani News TV Network headquartered in Karachi with 4 regional broadcasting centres supported by a large News Gathering operation. He was also a member of the setup team of an international Media University in Dubai.

Hasan was a key founder of Al-Rai TV, the first private television broadcaster in Kuwait launched in 2004 where he was responsible, as the Technical & Operations Director, for building its state-of-the-art production and broadcasting facilities.

Prior to moving to the GCC in 2003, Hasan was Technical Advisor to the chairman- Director General of the National Broadcasting Network in Lebanon between and had also held senior Technical positions at New TV and Arab Radio & Television.

Hasan’s expertise and achievements in the Broadcast Media industry were acknowledged in 2007 when he received the “Broadcast Engineer of the Year” Digital Studio Leadership Award for “his efforts and contribution to the growth of broadcast and production in the region”. Under Hasan’s leadership, twofour54°intaj also won the Digital Studio “Studio of the year 2010” then the “Post-Production House of the year 2011” awards. The “Stereoscopic 3D lab”, the first and only of its kind in the MENA region and one of very few globally, which was created by Hasan, won the “MENA Special Recognition Award” at the ASBU-BroadcastPro Awards 2011.

Hasan is a widely networked professional, with a reputable name in the Regional Media & broadcasting industry. He is frequently invited as a speaker in conferences and forums. He is also a commentator on industry topics and a contributor to various professional publications.

Hassan Ghoul

Senior Partner

Hassan Ghoul brings over three decades of rich experience in the Broadcast and Professional AV industry. He was most recently Regional Director for Grass Valley in the Middle East region, and had worked with international companies such as Sony Broadcast, Ascent Media, and ATG Broadcast to name a few.
Hassan leads Master Media’s consultancy and advisory services to broadcast manufacturers and solutions providers.

Rouba Sayed


Director of Operations at Master Media , with fourteen years of experience in project management in Lebanon and GCC. Rouba holds an MSc Project Management and is certified in PRINCE2 and in Management of Risk MoR. At Master Media, Rouba is in charge of project coordination, recruitment, team management and general operational responsibilities. Before joining Master Media in 2012, Rouba managed her own training centre providing a wide range of courses to professionals and students.

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